We do it every day. Talk, text, tweet, email. You can barely walk 2 steps without communicating in some form or another. But reaching the masses is still reserved for corporate advertising and well-funded public interest groups.
EpicStep was founded on the idea of creating a platform that gives individuals the same power of expression as the ‘big boys’ — Coke, Ford, AmEx, etc. The ability to communicate with the masses. To reach them. To make our individual voices heard.
It’s probably too early to tell, but I think it’s actually starting to work.
I am continually inspired by the campaigns people submit and fund. It makes me believe in what we are doing more and more every day. Thank you for inspiring this journey.