How to create a successful campaign…

Have a great billboard idea?  Awesome.  Here’s a few tips for creating a captivating campaign:

  1. Come up with a catchy slogan — something short and sweet that people can read quickly on a billboard.  Got Milk?  Just Do It.  The ultimate driving machine.
  2. Create a killer design.  Not an artist?  Ask a friend for help.  Your billboard should grab the attention of its supporters as well as everyday people on the street.  Make it stand out!  
  3. Write an inspiring description.  Be persuasive.  Spark excitement and passion about your issue.  
  4. Videos.  We all love ‘em.  Create your own or find something on YouTube.  Make it shocking, inspirational, exciting, funny.  It’s like your campaign’s theme song.  

You’re all set.  Excellent work!  Make the final touches and present your creation to the world.