The EpicStep Blog

Aug 30

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Aug 16

Think your idea is too silly or off-beat for a billboard? Think again!

Virtually anything is billboard-worthy:  Stewie Griffin for President, Legalize Weed, Happy Birthday Elvis, Music Feeds The Soul, Glenn Beck Sucks… Seriously, anything goes. 

I wonder what would happen if we funded a billboard that read, “Smile.” Would it cause some people to smile as they passed it?  And would those smiles be contagious to others they interacted with.  Could we get an entire city smiling? I think we can.

Aug 11

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Aug 10

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Aug 08

Newz-worthy…

Webservice Helps Launch Cause-Based Crowd-Funded Billboard in LA

New Service Leads to Crowd-Sourced LA Billboard

‘Free Gilad Shalit’ Billboard To Go Up in Los Angeles

Billboard calling for Gilad Shalit’s release to be erected in L.A.

‘Free Gilad Shalit’ billboard to go up in Los Angeles

Billboard calling for release of Gilad Shalit to go up in LA

We were all really excited to hear the news.

Aug 03

Power to the People! Breaking through your social network.

The world has changed. Social media, barely a blip on the radar 10 years ago, is now a powerful force worldwide. Facebook has more than 600 million users. It’s the most popular website in the U.S. — bigger than Google.

So, when you start a campaign, make Facebook and Twitter a part of your plan. Reach out and inspire others to spread your messages.  With the help of your friends and followers, you can accomplish much more than you thought.  You have a vast resource at your fingertips — social networking. Use it.

Obama won the presidency by using it. Foreign governments have toppled because of it.  Imagine what can you do…

Jun 24

You needz it!

Communication.

We do it every day.  Talk, text, tweet, email.  You can barely walk 2 steps without communicating in some form or another.  But reaching the masses is still reserved for corporate advertising and well-funded public interest groups.

EpicStep was founded on the idea of creating a platform that gives individuals the same power of expression as the ‘big boys’ — Coke, Ford, AmEx, etc.  The ability to communicate with the masses.  To reach them.  To make our individual voices heard.

It’s probably too early to tell, but I think it’s actually starting to work.

I am continually inspired by the campaigns people submit and fund. It makes me believe in what we are doing more and more every day.  Thank you for inspiring this journey.

Jun 21

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Jun 20

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May 10

Global study concludes: Sharing really is caring!

If you want your campaign to blast off and get the attention it deserves… Share share share!!! Share it with friends, share it with strangers, share it with your Great Aunt Edna.

Send emails, use social media, write to bloggers, call your local congressman. Do whatever it takes to broadcast your EpicStep campaign to the world. Find a passionate group of supporters who are enthusiastic about your message. These people will be the key to your campaign’s success — they’ll spread it far and wide. If it’s an environmental message, contact Greenpeace, Surfrider, etc. If it’s a sports message, reach out to fans and followers. Tell anyone and everyone!

Be genuine. Get opinions. If it resonates, these followers will support your campaign and spread it like wildfire.  

Good luck!